I work for a small company and our web site is ranked very low in the search engines. The problem is that we are in the very competitive software business. I was wondering if anyone knew any sites to get me started on Search Engine Optimization. I know the basics, and could use a lot of help. Thanks so much.
www.mr-seo.com
There are articles, a forum and a podcast that teaches SEO
Does anyone know the best online resources for Search Engine Optimization?
What is SEO and help in setting up a website?
I am looking to set up a website for a new business that I am just starting and although I am familiar with the pc and the internet, I am struggling to find out what SEO is. Also, as costs are limited, can I do it myself?
The most effective way to advertise on the Internet is
to first set up a website and publish its domain name
on major search directories such as Google.com,
Yahoo.com [at http://www.google.com/addurl/?...... and
MSN.com since 85% of Internet shoppers rely on these
search directories to provide them with goods and
services. In a sense, these search directories are a
very large Internet Yellow Pages.
Nevertheless, should your website or opening webpage
fail to contain "generic" keywords, then anyone using
such "generic" queries will not be able to discover
your website. Your domain name [URL] of your website,
in a sense, will be invisible, undiscoverable.
You may want to consider some simple algorithms which,
when observed and committed in designing of a website
with placement of various critical metatags that can
surely achieve a high search engine presence and
increase Internet traffic to your website. These
metatag strategies work well with published webpages
at Google and Yahoo.
Design: Should you create an extensive Flash-based
website, make sure to fill-in the property entries
such as the Title, Description and Keywords. Failing
to do so, leaves no hard HTML or ALT resource that can
be readily indexed by search robots. Also consider the
Internet audience and their incoming setup. For
example, if they are on analog/dialup, Flash webpages
take too long to load up and therefore analog users
will likely lose interest and discontinue entering the
Flash site. On the other hand, anyone on hi-speed DSL
lines, will welcome Flash pages which load quickly. So
before designing a pure Flash websitge, ask the simple
question, "Who's my end user - is he on dialup or
DSL?" And if you had to choose between these two users
for maximum marketability, then select analog users
since 80% of most resident users are still analog
Internet subscribers and pure HTML designed webpages
is best for them.
A non-Flash-based website which relies on hard text,
is far easier to be indexed by search robots. Limit
the use of stylized text saved as .gifs since as a
graphic, they are not indexable by search robots.
Avoid use of frames since any number of search robots
are unable to properly classify textual material.
Placement of Metatags:
A ranking or search order does take place with Google
and Yahoo and it begins with the "Title" metag which
should consist of no more than 65 characters separated
by commas. The "Title" should describe in generic
terms, the goods and services, followed by a location
from which the resource is located, i.e., city, state.
The placement of a domain name which is not generic
within the "Title" is not appropriate, unless your
domain name is a major recognizable brand name.
The second metatag is the "Description" which is
usually 25-30 words to form a complete sentence which
best describes one's goods and services.
And the very last category - "Keywords" are also
somewhat limited to 15-16 words which can be plural
and compound in nature. Again, avoid multiple entries
which could be mistaken as "spamdexed entries" which
is defined as the loading, and submission of
repetitive words into a particular metatag category.
"Spamdexing" when discovered on a webpage and reported
to Google's spamreport.com can result in the
elimination of your website from their search
directory.
Good luck!
What is Search Engine Marketing?
What is search engine marketing and why is it important for your website? Learn from Neutralize (*\*) the UK’s leading agency.
Duration : 0:2:44
Design Coding
The Poetic Prophet (AKA The SEO Rapper) is back with another marketing rap. This time he describes how web standards and proper design can affect the ranking and conversion of pages on your site.
lyrics:Your site design is the first thing people see
it should be reflective of you and the industry
easy to look at with a nice navigation
when you can’t find what you want it causes frustration
a clear Call to action to increase the temptation
use appealing graphics they create motivation
if you have animation
use with moderation
cause search engines can’t index the information
display the logos of all your ociations
highlight your contact info that’s an obligation
create a clean design you can use some decoration
but to try to prevent any client hesitation
every page that they click should provide and explanation
should be easy to understand like having a conversation
when you design the style go ahead and use your imagination
but make sure you use correct color combinations
do some investigation, look at other organizations
but don’t duplicate or you might face a litigation
design done, congratulations but it’s time to start construction
follow these instructions when you move into production
your photoshop functions then slice that design
do your layout with divs make sure that it’s aligned
please don’t use tables even though they work fine
when it come to indexing they give searches a hard time
make it easy for the spiders to crawl what you provide
remove font type, font color and font size
no background colors, keep your coding real neat,
tag your look and feel on a separate style sheet
better results with xml and css
now you making progress, a lil closer to success
describe your doctype so the browser can relate
make sure you do it great or it won’t validate
check in all browsers, I do it directly
gotta make sure that it renders correctly
some use IE, some others use Flock
some use AOL, I use Firefox
title everything including links and images
don’t use italics, use emphasis
don’t use bold, please use strong
if you use bold that’s old and wrong
when you use CSS, you page will load quicker
client satisfied like they eating on a snicker
they stuck on your page like you made it with a sticker
and then they convert now that’s the real kicker
make you a lil richer, your site a lil slicker
design and code right man I hope you get the picture
what I’m telling you is true man it should be a scripture
if it’s built right you’ll be the pick of the litter
everyone will want to follow you like twitter
competition will get bitter and you’ll shine like glitter
if you trying to grow your company will get bigger
design and code right man can you get with it
Duration : 0:3:22
I need to find a good search engine optimization service.?
I am running an internet based business, and I need to find a
search engine optimization service that will help improve business while at the same time not break my budget. My products are swords, daggers and knives. We do very well on
point of sale transactions, but the internet side is lagging far behind. Our URL is www.thevillagevendor.net. Any suggestions would be greatfully received.
Try opal
What is the best and most affordable SEO company?
I have some sites that need SEO and I don't want to pay a lot.
http://www.ranksos.com
Rank SOS is by far the best SEO company. Packages start as low as $200 with guaranteed results.
Intro to Search Engine Optimisation
Why is Search Engine Optimisation so important for your website? Learn from Neutralize (*\*) the UK’s most experienced search engine marketing agency in this introductory video.
Duration : 0:2:5
Stop The SEO Madness!
Visit this page for more details on SEO. http://www.2createawebsite.com/traffic/search-engine-traffic.html
Duration : 0:13:10
What are the best social bookmarking sites for search engine optimization?
I'm trying to promote my website by social bookmarking the content on my site? Which social bookmarking site should I spend my time on? And does anyone have any tips on the best practices or strategies for this type of search engine optimization?
List of best book marking sites is here >http://webisgood.blogspot.com/2009/04/best-321-social-bookmarking-sites-list.html
This list is enough to drive sufficient traffic .
Tips to improve traffic
1) remember content is king
2) Stick to quality guidelines from search engines ,refere googles webmaster guideline
3) Make unique page content,title,description etc ,don't use same title or description for pages
& try to compare top ranking websites
What do I have to do to become a trained SEO professional?
I have been working as a content writer fro some time but am at a disadvantage when a client asks me if I am a SEO expert. I know it's not that difficult to be one but I don't know whether I have to take a course to qualify as one or just work with a SEO firm to pick up the tricks. Please help.
There are a few courses available to help you become more knowledgeable in the field of SEO, and they might help you gain credibility with certain audiences. Web CEO is actually not one I would recommend, as it's run by a commercial enterprise and isn't to my knowledge backed by a credible SEO expert. Here are three that are offered by marketing organizations or backed by leading experts:
SEMPO Institute Advanced SEO Certification
Bruce Clay's SEO Toolset
DMA search engine marketing Certification Program
If you feel that you need extra training or are trying to land an SEO job without a lot of experience I think these courses could help you do it. As a graduate of SEMPO Institute's Advanced SEO program one of the people who hires SEOs for our agency, I would say that having any of these certificates would give you an advantage over someone with similar experience who wasn't trained.
That said, as someone who has been a successful SEO for years prior to taking any certification course, I don't believe any course is necessary to become an SEO. There's plenty of information out there on blogs like SEOMoz and Search Insider, and at conferences like SMX and SES, and at this point in the game Google even has a resource to help white hat SEOs learn their trade. If you have read and understood the Google Webmaster Guidelines, and practiced them for a few months, you should be able to see some improvement in indexing and ranking digital content in order to drive traffic or revenue. And from my perspective, and the perspective of most SEOs and clients who hire us, that's the test of whether or not you're an SEO, not necessarily a training course.
Good luck! Always keep learning the trade because it changes with the search engine algorithms.
Best,
Bryson