website optimization

Need to know companies or education centers that offer search engine optimization courses.

You really do not have to take a course of SEO in order to have a basic understanding of what SEO can do. Here’s an article from Google which is self-explanatory:

The most effective way to advertise on the Internet is
to first set up a website and publish its domain name
on major search directories such as Google.com,
Yahoo.com [at http://www.google.com/addurl/?...... and
MSN.com since 85% of Internet shoppers rely on these
search directories to provide them with goods and
services. In a sense, these search directories are a
very large Internet Yellow Pages.

Nevertheless, should your website or opening webpage
fail to contain "generic" keywords, then anyone using
such "generic" queries will not be able to discover
your website. Your domain name [URL] of your website,
in a sense, will be invisible, undiscoverable.

You may want to consider some simple algorithms which,
when observed and committed in designing of a website
with placement of various critical metatags that can
surely achieve a high search engine presence and
increase Internet traffic to your website. These
metatag strategies work well with published webpages
at Google and Yahoo.

Design: Should you create an extensive Flash-based
website, make sure to fill-in the property entries
such as the Title, Description and Keywords. Failing
to do so, leaves no hard HTML or ALT resource that can
be readily indexed by search robots. Also consider the
Internet audience and their incoming setup. For
example, if they are on analog/dialup, Flash webpages
take too long to load up and therefore analog users
will likely lose interest and discontinue entering the
Flash site. On the other hand, anyone on hi-speed DSL
lines, will welcome Flash pages which load quickly. So
before designing a pure Flash websitge, ask the simple
question, “Who’s my end user - is he on dialup or
DSL?” And if you had to choose between these two users
for maximum marketability, then select analog users
since 80% of most resident users are still analog
Internet subscribers and pure HTML designed webpages
is best for them.

A non-Flash-based website which relies on hard text,
is far easier to be indexed by search robots. Limit
the use of stylized text saved as .gifs since as a
graphic, they are not indexable by search robots.

Avoid use of frames since any number of search robots
are unable to properly classify textual material.

Placement of Metatags:

A ranking or search order does take place with Google
and Yahoo and it begins with the “Title” metag which
should consist of no more than 65 characters separated
by commas. The “Title” should describe in generic
terms, the goods and services, followed by a location
from which the resource is located, i.e., city, state.
The placement of a domain name which is not generic
within the “Title” is not appropriate, unless your
domain name is a major recognizable brand name.

The second metatag is the “Description” which is
usually 25-30 words to form a complete sentence which
best describes one’s goods and services.

And the very last category - “Keywords” are also
somewhat limited to 15-16 words which can be plural
and compound in nature. Again, avoid multiple entries
which could be mistaken as “spamdexed entries” which
is defined as the loading, and submission of
repetitive words into a particular metatag category.
“Spamdexing” when discovered on a webpage and reported
to Google’s spamreport.com can result in the
elimination of your website from their search
directory.

Good luck!

Does anyone have any facts or guidance on the SEO impact of using interstitial ads? They appear on a number of "big budget" sites like top-tier newspapers, magazines and video sites yet my guess is that Google and others would take a less favorable view of small sites using these ads. They are quite admittedly annoying, but can be profitable and beneficial in some situations.

Does anyone have any first-hand experience working with these ads and the results (good, bad or non-existent) from the various search engines?

Hmmmm,
I have used interstitial ads on a couple of my sites from a number of providers (adsense et al).

From my experience

Full Page Ads
In my honest opinion, they do not provide a consistent income as they only serve to annoy the web users. I tried and tested and would never use full page ads again (unless your only focus is income but this will come at the cost of users and traffic).

in text ads
these are somewhat less annoying for users - when using the in text ads I found that the revenue was pretty pump.

In my expereince, fixed ads work best, I use Google, Tradedoubler and Commision Junction. Google is always the highest performa but the other 2 can bring bigger commisions (depends on the site and volume of content). I like Google best as you get paid for the click, you never lose.

I run my free business websites on this principal, bigger sites can demand much higher prices simply for display so its a differant ballpark.

Anyway, I suggest minimal use of interstitail ads, fixed position (well placed and colour matching) has always been my winner.

UPDATE - missed the SEO part sorry.

From my experience interstitail ads are only damaging to SEO if you allow full page ads to open on a visitors first page visit. Example, Adsense Full page ads can be set to be displayed to visitors after a number of page views (1,3,5 if I recall correctly). I experimented with the 1 page ads but found that:
a, my ad revenue went down (surprisingly)
b, I had less page views with much higher bounce rates (not surprisingly)
c, page integration to search engines was slower (I'm guessing that the spiders bounced too)

Notwithstanding this, there was no change to actual page rank and visitor level were pretty much the same. From this we can conclude that full page ads are not the money spinner they would initially appear to be. To be honest, I dont think I would use this as an advertising means either.

Full page ads are on a par with pamphlets through your door, at first they were shiny and interesting, after a while they just get damn annoying. Once you annoy a user, you lose their interest! the rest is obvious.

I hope this helps. Maybe someone else has had some success.

Google Boys. Andrew Hazen, President of Prime Visibility speaks with Google Boys regarding Search Engine Optimization and Marketing.

PPC SEM SEO Search Engine Optimization Internet Marketing Website Prime Visibility Design Web Analytics Google Yahoo MSN

Duration : 0:3:53

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Search Engine Optimization SEO Tutorial by WebBizIdeas is for beginners. We will cover SEO techniques that you can use TODAY that will increase your search engine rankings. We will go over the definition of search engine optimization, organic results, PPC, keyword research, competition research, competition analysis, on page & off page optimization, Meta tags, header tags, keyword density, URLs, site maps, xml site maps, google webmaster tools, link development, directory submission, local directories, online yellow pages, one-way links, two-way links, three-way links, article submission, rss feed distribution, blog submission, and online press release optimization.

Duration : 0:9:3

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Technorati Tags: Engine, increase, internet, marketing, Optimization, rankings, Search, SEO, techniques, Tutotial, WebBizIdeas